Bringing the CAM Brand to the iPhone
TOKY's work over the past year rebranding the Contemporary Art Museum St. Louis has seen the launch of a new identity, new messaging and signage, completely revamped print collateral, and an overhaul of the website including a custom content management system. We’re pleased to announce the latest extension of the brand — the CAM St. Louis iPhone App.
This beautiful, cutting-edge, content-rich app — available for free in the iTunes store — is packed with features, including a video tour from architect Brad Cloepfil, an audio history of the museum from Director Paul Ha, introductions to artworks on view from CAM curators, and a wealth of educational and interpretative content focused on the current exhibition. With TOKY's innovative use of geo-location,
the app serves up content tailored to the users — whether they're inside the galleries or many miles away planning their visit.
TOKY was thrilled to help CAM be one of a handful of museums nationwide to launch a fully customized app.
Read about the CAM iPhone App's complete list of features on the TOKY blog.
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